"Video has an extraordinarily positive impact on consumers during the purchase life-cycle, in driving brand awareness and engagement. Online Shoppers who view videos are 181% more likely to purchase than non-viewers. Dr. James McQuivey of Forrester Research says “A minute of video is worth 1.8 million words.”
But many businesses shy away from producing marketing videos, worried that they don’t have the time, money or expertise to create them, let alone make them look professional.
This is where the need arises for a business-grade video maker that is easy enough for anyone to use, yet powerful enough to generate professional-looking, on-brand videos that can be easily incorporated into broader marketing strategies.
Yogurt Labs is building a mobile platform that is going to make it easy for businesses of all sizes to create cost-effective professional videos within a few minutes, with no video editing or shooting experience required.